Strategic. Conceptual. Systematic.

U.S. Health and Human Services
Organ Donation Site

The US organ donor website was in desperate need of restructuring and redesign of its 1,500+ pages. The new design trimmed down the site structure and brought focus to key activities and content.

Content Strategy + UX Design + Visualization
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Architecture
The new site uses storytelling interwoven with facts and editorial content for maximum impact.
User Flow
Every page has tailored onward journeys for key conversions like "become a donor" or get involved as a volunteer or an advocate.
Conversions
It's very easy for any user to become a donor from any point on the site, despite different state registries and state-specific donation laws.
Statistics page was designed dynamically for easy client updates and high search value.
Organdonor.gov is a government resource, and its pages search-rank high, giving users many ways in to the site. Many pages with high ranking needed to feel like an entry point for the site.
VIEW ORGANDONOR.GOV
Fully responsive and 508 Web Accessibility compliant
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