Disabled American Veterans
“Thank A Vet” App

Conceived as a way to show appreciation to veterans beyond the typical “thank you for your service", the "Thank A Vet" app guides users through a series of questions and directions, so they can upload photos and create customized videos as a unique kind of tribute.

During a three-week period around Veterans' Day, the app had over 2,000 videos created, which collectively had over 25,000 shares, and 1.2 million Twitter impressions on Veterans’ Day.